The Gap attempted to launch a new logo this week but after just a few days they reverted back to the old logo because of some comments via social media. This is going to the extreme and shows what happens when you surrender your brand to the mob. Per Marketing Vox this morning: It is one
Facebook Executive Summary-Cheerios Objective: Growing the number of people who have connected to Cheerios’ Facebook Page Solution: Running a series of ads targeted at young mothers, emphasizing Cheerios’ heritage, nutritional benefits, and commitment to philanthropy Results The Cheerios Facebook Page had 8,854 people connected to it on November 4, 2009, the day before the campaign began.
Once, companies viewed their marketing departments as founts of corporate brand strategies with specific responsibilities for price, placement, promotion and product. But while management often gets better profit-loss pictures from other departments, marketing expenses cannot be tied directly to increasing profits. Marketing faces ever greater challenges in supporting national brand-building projects, increasing customer loyalty and
The debate on whether CEO’s should use social media continues to heat up. Some suggest it’s a good idea while other believe it could cause damage to companies and brands. While people continue to argue for social media use by CEO’s corporate communications people have their hands full trying to be transparent in an age